Archive for the ‘Public Relations’ Category

Cultivate Meaningful Community Relationships

May 23, 2011

How well do you know your neighbors? These may include other businesses, local residents, media, public officials, emergency management personnel, hospitals and schools. As an organization, a comprehensive, ongoing community relations program can go a long way towards establishing and maintaining mutually beneficial relationships that grow your business and improve the quality of life within the communities in which you operate.

Could your company’s community relations program use a tune up? 

Here are a few tactics to include in a strategy to heighten visibility and build good community citizenship:

  • scholarship programs
  • sponsorships
  • educational programs
  • product or service donations
  • environmental programs

Let’s develop a customized plan for establishing your organization’s reputation as a great neighbor.